Planning, Construction and Evaluation guide

Planning (30 marks)

Candidates are expected to show some evidence of planning the production in the Production
Report. Planning should include the organisation of time and equipment and, where
appropriate, the efficient use of actors, settings and props. Where time-based media are
used, prior scripting and/or storyboarding is expected. For print and ICT-based work, drafting
is expected.

Candidates need to decide on a target audience for the product and carry out some initial
research into that audience in the planning stage. They also need to research existing media
practice and examples of comparable products in planning the production.

Storyboards/scripts/design plans and drafts are required in the appendix of the Production
Report, as evidence of planning, but are not acceptable as a production in their own right, as
the production must be a complete artefact.

Construction (60 marks)

Candidates are expected to use established forms and conventions to make meaning in the
production of their own media texts. Understanding of formal aspects of textual production
needs to be demonstrated, with attention to detail and finish. There needs to be a clear sense
in the product itself that it has targeted a particular audience. A clear demonstration of the
skills required in the particular technologies used to produce the text is expected.

Production Report (30 marks)

The report records all stages of the production, including a technical account of decisions and
revisions made and an evaluation of the success of the finished work. It should be up to 2000
words in length and should cover the following equally weighted areas:

• Part 1 – The brief and research into similar media texts/target audiences
• Part 2 – Planning the production
• Part 3 – Constructing the production – technical decisions and revisions
• Part 4 - Evaluation of finished production.